Going Green with Energy


Beginning last Fall, the Healthy Blocks program has been working to improve the sustainability efforts of Brooks Landing and the Pocket neighborhood. One initiative urged residents to trade their old incandescent light bulbs for newer, more energy efficient CFL bulbs. Healthy Blocks also promoted supporting local businesses, like the Westside Farmers Market, to further reduce the carbon footprint. Another initiative included door-to-door outreach, providing information about free energy audits, conducted by NeighborWorks Rochester’s Energy Services.

An energy audit will test your home for many things including air leaks, insulation and your furnace. Then, the audit will provide solutions for you and your family as a result of the findings. These recommendations will show the most effective ways to make improvements from upgrading appliances to adding more insulation and other cost effective measures to get the most out of your home energy usage. An energy audit also confirms that your house is operating in a safe manner; carbon monoxide, exhaust methods on the furnace and gas leaks are all tested.

As an incentive for residents applying for an energy audit in the Healthy Blocks neighborhoods, they were entered into a raffle to win a free Energy Star appliance of their choosing (up to $750). Early this Spring, Healthy Blocks staff selected the winners! Penny Griffin from the Brooks Landing neighborhood and the Ruth Family from the Pocket neighborhood each received a brand new appliance just for signing up to do an audit.

Our green efforts will continue through this year. Up next, you will find some projects at the craft table at the Westside Farmers Market, teaching kids about sustainability. Congratulations to Penny and the Ruths!

For more information about energy audits and how you may qualify for a free audit, visit our website at: http://www.nwrochester.org/programs-services/energy-services/energy-audits/

Staff of the Month: June


With seemingly boundless energy, Anwar Pickett, Healthy Blocks Program Manager, takes on the city one neighborhood at a time. This job entails everything from managing the social engagement, outreach, neighborhood event planning and execution to special project coordination in the HB targeted neighborhoods. Currently, the Healthy Blocks crew is finishing up the initiative in Brooks Landing and the Pocket.

Anwar started with NeighborWorks® Rochester in the fall of 2012, quickly jumping into his role in community development. In addition to working on Healthy Blocks in Monroe County, Anwar provides HB programming for the GenevaNeighborhood Resource Center in Geneva, NY. For Anwar, the greatest joy in working with NeighborWorks® Rochester is working with his assistant “to engage local residents and stakeholders toward realizing the full potential of their neighborhood social fabric.”

Most of Anwar’s time outside of work is spent with his son Nolan, family and close friends. He and Nolan particularly enjoy spending warm days outside taking part in various activities. Those activities range anywhere from sports to exploration.

10 Ways to Save

By: Maggie Toro

  1. Carry a small notebook to document all your spending. Online trackers are also available, like Mint.com.
  2. Brown-bag it. You will save money each day by bringing your lunch to work.
  3. Check for coupons from local restaurants that you can use to reduce your eating cost.
  4. Avoid days when grocery items go up: the 1st, 2nd 3rd, 15th, 30th and 31st. Leave the kids at home, bring a list and stick to it.  Everything at eye level is the most expensive.
  5. Downgrade. Buy a converter box and TV antenna or eliminate cable all together.
  6. Carry small amount of cash if you are prone to spend.  Use a debit card to help you keep track of your monthly expenses.
  7. Look for ways to reduce cell phone charges. Prepaid cell phone is an option.
  8. Carpool with friends or co-workers to save money on gas or take the bus to work or school.
  9. Instead of going to the movies, rent a movie for a family night at home.
  10. Save at least 10 percent of your pay for an emergency fund. Once you have at least $1000 saved, put it in a CD account to make your money increase at the end of the CD term.

May’s Trivia Q&A

Which well-know Rochester Historian said, “The University of Rochester began life in an old hotel. The Eastman Kodak Co. had its beginning in a kitchen sink. And the Genesee River starts in a barnyard”?

Answer: Arch Merrill

Tips on Community Branding


Every community has a brand, whether formal or informal. What are some things you can do to positively brand your neighborhood?

Community Branding Tips:

1. Organize. Get together with other leaders in your area and figure out where you want to see your neighborhood. Come up with a list of short-term and long-term goals. Look at ways to engage your neighbors and move everyone toward a common initiative.

2. Get Involved. Continue communication with your neighbors, figure out a way to get people involved in your community. This can range anywhere from a block party to starting a forum to promote open yet respectful dialog. You never know what great ideas may come up!

3. Gain Support. While getting people more involved, see if there are any organizations that can help. Even if they can’t get directly involved, they can be a helpful resource.

For an additional resource: www.neighborhoodnotes.com

April Trivia Answer

How many waterfalls are created by the Genesee River in Monroe County?

Although there are many opinions on the answer, Pete Dobrovitz, author of Rochestrivia indicates that there are two; the Upper and Lower. The Court St. Dam “falls” don’t count.

Michelle Bilock


If you have participated in Healthy Blocks, our NeighborWorks® Rochester targeted neighborhood initiative, you are sure to have met Michelle Bilock. As the Program Assistant for Healthy Blocks, Michelle works primarily with residents in targeted neighborhoods to improve their communities through physical and social investments. She enjoys “being out in the neighborhood, getting to know residents and seeing change and growth in their homes and hearts.”

Before beginning her position here in 2012 as the Healthy Blocks Program Assistant, Michelle lived in San Francisco, working and volunteering throughout the city. Even though she is in a new city with a slight temperature adjustment, you can still find Michelle thoroughly involved in Rochester, both through volunteering and working.

Although being extensively involved in the city through Healthy Blocks and other endeavors, Miss. Bilock enjoys a variety of activities in her spare time. She is active outdoors, very involved with her church, and loves to read a good book or watch good cinema. If you see her friendly face out and about in Rochester, be sure to say hello!

Community Branding Through Healthy Blocks

By Michelle Bilock


For the past several months, residents in Brooks Landing and the Pocket have been developing community branding to be used in a neighborhood signage project. Committees formed and they asked residents to submit “design concepts” that would reflect the values and characteristics of their communities. Submissions of all sorts arrived- from slogans and phrases, to historical highlights, to hand or computer generated images.

Kristin Ward of the Pocket, a graphic designer by trade, emerged as a leader of the committee in her neighborhood.

“My kids and I rented a house on Kansas Street and had to move away.  We felt so homesick for our neighbors and for our friends at the dog park. We loved being a part of this community. Soon after we moved away, our current house came on the market.  We came to see it and put in an offer that very same day.  After we moved in, we felt like this house was meant for us.  There was truly ‘no place like home.’

I have enjoyed being a part of our neighborhood group, assisted by NeighborWorks® Rochester When this logo and sign project came up, I thought that offering my graphic design skills would be a wonderful way to contribute.  It has been a pleasure!” -Kristin Ward

Brooks Landing decided to work with Mike Governale who is the Interactive Art Director and Operator of RochesterSubway.com. His work as a graphic designer and his love of the city made him an obvious choice.

“This neighborhood has so many different angles to it; the different cultures, the activity, the great location… and such an exciting future ahead I think. I hope I can capture at least some of that unique flavor and energy. I want to give the neighbors something they can identify with and be proud of. I am absolutely thrilled to be a part of this project!” -Mike Governale

The logo designs will be used as a representation of the neighborhoods moving forward. Initially, the logos will be featured on brand new neighborhood signage, including some banners and gateway signs. The funding for this project is provided by a generous grant through Citizen’s Bank.

An unveiling ceremony will take place to celebrate the completion of the project. For more information about the project and Healthy Blocks, please contact Anwar Pickett, the HB Program Manager – apickett@nwrochester.org.

Kristin Ward: Wayland Publishing, waylandpublishing.com

Mike Governale: www.RochesterSubway.com, mike@rochestersubway.com

Diana Young

Diana BW

When dealing with finances at Neighborworks Rochester you are sure to run into Diana Young, our Loan Service Coordinator. You may hear her contagious laugh in the hallways of Neighborworks Rochester, when you do, be sure to say hi! Diana services all loans that have been approved; she applies payments, assists clients with their taxes and answers any questions regarding current loan customers.

Coming from DePaul Developmental Services as the Respite Coordinator, Diana has been a part of Neighborworks Rochester since September 2012. Due to the camaraderie of her fellow colleagues, she feels like she has been a part of the team for so much longer. While working at Neighborworks Rochester she has come to respect and look up to many of her coworkers and what they are doing for the community.

Diana loves learning both personally and professionally, and is currently working on her Associates in Accounting at Monroe Community College. She enjoys every opportunity of teaching others the importance of being financially savvy to obtain a better life for themselves and their family. In regards to helping clients, she says, “there is no better feeling than knowing that you made someone’s day.”